What is Local SEO?

Search engine optimization is essential in reaching a wider market. Businesses search for online marketing company NJ to employ the most sustainable and effective SEO campaigns. These strategies increase sales, improve competitiveness, and enhance the website’s quality. 

New Brunswick SEO allows firms to rank well in search engine results pages (SERPs). It also helps businesses adapt to search engine updates and algorithms. While SEO cannot guarantee success, it is a long-term process with significant benefits. 

Many companies opt for local SEO to target consumers nearby or within a specific location. It aids businesses in becoming more visible in local search results. It also improves their brand awareness, organic traffic, and lead generation.

However, marketers face several challenges in performing local SEO. One is identifying when to perform local SEO strategy instead of national SEO. While these two have similar goals, they differ in the target audience and proximity. Here are some of their differences: 

Competition and Target Market

When executing local SEO, businesses focus on ranking for locally relevant searches. They should understand that local SEO might bring fewer customers than national SEO. Conversely, national SEO takes companies to a broader audience at a  higher competition. National SEO can be challenging for start-ups as earning visibility and sales will be more difficult. 

Ranking Factors

Local SEO and national SEO have similar ranking variables. Because local SEO is intended to link businesses with local customers, Google employs additional elements to meet this goal.

An optimized Google Business Profile (GBP) listing is one of these ranking elements. Google wants to give thorough and accurate information to its users.  It prefers to rank firms that provide detailed information on their GBP listings. This includes uniformity in name, address, phone number, reviews, photographs, and other elements.


Local SEO focuses on optimizing GBP listings.  It includes tactics to assist a website in acquiring local backlinks and favorable reviews. Local SEO is also concerned with inserting local search terms into a website’s content.

Different strategies are used to build a national SEO. It focuses on getting backlinks from other relevant websites to build a site’s authority. These websites might be from different regions or locations. 
To learn more about local SEO, read this infographic from Landau Consulting.