Whether you’re a new business or an established one, it’s important that you market your brand. However, with so much competition out there and so many other things to do in the day-to-day running of your company, it can be hard to find time for marketing. As such, many small businesses rely on external help from freelance marketing professionals—like me! In this article I’ll explain some of the marketing services for small businesses and offer some tips on how to get the most out of your marketing budget.
Social media posts
Social media and public relations are important part of marketing. Posting on social media is a way to reach your target audience and build brand awareness, but it can also be a good way to generate leads.
If you’re not familiar with the term “lead,” it’s simply someone who has expressed interest in what you have to offer. For example, if someone follows your company’s Instagram account or signs up for its newsletter, that person is considered a lead because he or she has shown interest in what your company does (and may eventually become a customer).
Blog posts
Blog posts are a great way to get your message out and build relationships with customers, but they can also be used to build trust and credibility, or drive traffic to your website.
Blog posts are an important part of any small business’ marketing strategy because they help you establish yourself as an expert in your field, which makes people more likely to do business with you. If everyone else is selling hammers, but the only thing that’s important to you is nailing techniques–and if this is reflected in all of the content on your blog–then when people need information about how best to use hammers (or whatever), they’ll come straight back to you!
Press releases
Press releases are one of the most effective ways to get your business in front of potential customers. A well-written press release can be used to:
- Generate interest in your business, product or service
- Announce a new product or service
- Comment on an industry trend or news item that affects your business
Web design
Web design is more than just making your site look good. It’s about making it easy for people to use, and that means considering the user experience from beginning to end.
If you’re looking for a web designer, there are many different types of services they can offer:
- User interface (UI) design focuses on creating an intuitive layout that allows users to navigate through a site with ease. A good UI designer will also ensure that there are no dead ends or confusing paths; they’ll make sure everything makes sense.
- Information architecture involves planning out how information should be organized on the website in order for it to be easily accessible by visitors who are searching for specific content or products within your business’s offerings.*
Video production
Video production is a great way to showcase the products and services you offer. It’s also a great way to show off your company culture, as well as document events in your office or at an event venue.
Video can be used in many other ways, including:
- Marketing – Whether it’s an explainer video, a webinar or presentation (like this one), or even just a short clip explaining what you do, video marketing is an excellent way to attract new customers and increase awareness about your brand.
- Social media – Videos are ideal for social media because they’re easy for viewers to share on platforms like Facebook and Twitter–and they’re often more memorable than photos or text posts alone. This means that videos will help increase engagement rates among followers who might otherwise overlook the content shared by others because there are so many posts coming through their feeds each day!