The cost of exclusive leads is higher, but you can’t expect your sales team to spend more time on converting shared leads into buyers. Although shared leads are less expensive than exclusive leads, that doesn’t mean they are necessarily better for your business. Shared leads work best for companies with high brand recognition, great websites, competitive products, and a competent team. Shared leads can work well for established companies as long as they limit the number of times their leads are shared. A tight ship may make your company look more impressive than your competition.
Cost per sale of exclusive leads
Cost per sale of exclusive leads is usually higher than that of shared leads. However, the exclusivity of these leads makes them more valuable. These leads are sent only to a single business, so the chances of conversion are higher. This is particularly useful for new companies that may have a low brand awareness or limited online presence. This article looks at the pros and cons of both types of leads. It’s important to choose the type of lead that suits your business needs best.
Buying a larger number of leads will help you reduce the average cost per lead. However, because shared leads are typically sold to multiple agents, competition may be more difficult. This is especially true if you plan to sell the leads yourself. While this is true for smaller lead vendors, larger companies can sell their leads to two to eight agents. Shared leads are also cheaper if you buy them aged.
Closing ratios vary, but a successful insurance agent will close between 50 and 70% of presentations. Conversely, an experienced producer may close less than ten percent of purchased internet leads. Exclusive leads are more valuable, since they have fewer competitors. Typically, a company’s lead quality is higher when it has an unshared lead program. This also makes it possible to track and trace the origin of the lead.
Exclusive leads are more expensive than shared leads. While a real-time lead may be priced at around $20, an aged lead will run you twenty to thirty cents. Compared to real-time leads, aged leads are a third of the price. However, they’re worth their weight in gold. Listed below are some of the pros and cons of each. When it comes to closing ratios, unshared leads have the advantage.
Return on investment of exclusive leads
The return on investment of exclusive leads versus shared leads depends on a number of factors. The first is cost. Unique leads are generally more expensive than shared leads. On the other hand, shared leads are a good option if you need a large number of leads quickly. While the cost of shared leads may seem cheaper, unshared leads have a higher conversion rate. Exclusive leads are also more valuable than shared ones, so you must decide how much you can afford to spend for them.
When choosing between shared and unshared leads, you must consider the filter options. In unique leads, you must select the filters that are necessary for your business. Adding area codes, for instance, can increase volume, but not necessarily increase cost. By using only necessary filters, you will be paying as much as a decent meal. However, you will gain more every renewal. Hence, you should opt for exclusive leads if you are not planning on selling to many people.
Exclusive leads are not shared with other companies and increase your conversion rate. But they are not cheap. Typically, they cost two to three times more than shared leads. So you have to decide whether they’re worth the extra money. Read on for more information on each type of lead. Unshared leads are ideal for new businesses, or those with limited online presence and brand awareness. But don’t mistake exclusive leads for a guarantee of sales.
Exclusive leads are rarer and more expensive than shared leads, but you can still get them if you’re willing to pay more. Many smaller lead companies have unshared leads for a fraction of the price. Generally, they cost between $15 and $50 per lead. Exclusive leads are generated through telemarketing or direct mail. One type of unshared lead is known as a live transfer lead. These leads are generated through telemarketing and transferred by phone directly to an agent.
Visit their website www.homeguru.com or contact them at (888) 437-8049 for more information and inquiries about exclusive home improvement leads.