The fold is a website design term that refers to the area of a webpage that is instantly visible to the visitor without having to scroll either to the sides or up and down. The fold can vary of course, depending on the web platform, the template or the design of the site itself.

Also, remember that there are over 65 web browsers available that all render and display web pages in a different way so the fold can vary from browser to browser.

Use this great free tool to check out how your site looks in all the different browsers: Browser Shots

Optimal Ad Placement – Above the Fold

For marketing and advertising you will want to have your most important website-add-placement-above-the-foldads, products and service promotions “Above the Fold”. This may seem elemental, but you’d be surprised how easy it is to forget.

I assume we are all trying to make money online right?

A good amount of money targets should be readily visible without the user having to surf or scroll the site.

Many times we tend to showcase written website content or information, and other “non money” stuff, instead of showcasing the money makers.

This is especially true for blogs that have the 2 sidebars on the right, where the 3rd one is usually not visible without scrolling. Time and again I see blogs that place their ads or Adsense units in that invisible sidebar, which makes it a gamble as to whether or not the user will ever see them and hence be given the opportunity to click on them and make you money!

If you’re main goal is to get subscribers then of course your website content should be the main focus, but if you are trying to make money then the content matters less and optimal ads placement is more important.

And this concept of advertising above the fold does not only apply to banners and ads, but also to the navigation menus and links to your money pages.

Always make sure that your navigation, whether in the sidebar or top nav bar is visible above the fold and slaps them in the face!

Always think maximum exposure to the money targets!

This concept not only applies to the home (index) page but also to the deep or inner pages with articles and written content. Place your ads and products between paragraphs, don’t let them get pushed to the bottom of the page because the user may not ever get there.

Never assume that the user will check out your entire site, the Internet crowd has a short attention span and they are the epitome of instant gratification.

PUT IT IN THEIR FACE, YOU MAY ONLY GET ONE CHANCE FOR THEM TO SEE IT!



Just a quick post for those of you who want to check the speed of your websites and also analyze any issues that maybe causing slow loading of websites and blogs.

Google has a developed a cool free website tool called Page Speed that works with the Firefox add-on Firebug, and it analyzes your websites and offers a list of problems that cause slow loading websites, which we all know are an irritant and can cause visitors to leave before they even enter.

This tool also tells you how to fix these issues for faster load times.

Learn more at Google Webmaster Central Blog – Page Speed and get make sure to get the Firefox Firebug Addon as well as Page Speed, which, has very user-friendly instructions for install as well as use of the tool.



Time and again I see little niche sites using trademark brand names in their url’s. This is a truly reckless and a very stupid thing to do.

Here you are spending valuable time, working hard on your site designing, promoting, link building and your site has high search engine rankings and making you money and then the brand name company notices you and it’s over. At the very least your site will have to come down and at worst the brand name will sue you for copyright infringement.

It is illegal to use any copyrighted brand name trademark within the url or as the name of a site, many people do not even think of this fact and find great keywords that include brand names and use them.

Most of the big companies have a long page of legal terms that list all their trademark names and their variations and they clearly state how they can be used.

When doing keyword research for Internet marketing we inevitably come across tons of great keywords that use trademark names and especially within the electronics and computer niches, Apple ipods, Dell laptops, Sony, Acer laptops, the list is endless and it is really tempting to use them in the url because the ranking power increases greatly when using keywords in the url, but for the long term this is way too risky.

I was reading a blog post the other day, I didn’t save it or I would link to it, but the marketer made the mistake of using Dell in his url and Dell had contacted him and demanded he take his site down. Of course, the site was ranking on page  1 for the keyword, which is how Dell noticed him, and making money and now that’s all over.

Did he have regrets? Of Course! It’s just not worth it.

Can You Rank Without Using Keywords in the URL?

Yes, but it will usually take more keyword anchor text backlinks, how many depends on the competition for those keywords.

So there are two choices:

1. Choose similar non-trademark keywords for the url and do all the on-site optimization for the trademark kw, such as h1 tags, keyword density, title tags etc… and focus your link building to get lots of anchor text links with the trademark keywords.

This is the best option when you come across really highly searched for trademark keywords that have low competition, well worth the effort.

2. Choose completely different keywords within that niche that do not have trademark names.



There is no denying that the United States and many parts of the world are having major financial difficulties. The recession is affecting retail sales across the country, and Internet marketing and the online marketplace will surely feel the effects as well. Some affiliate marketers are seeing significant decreases in sales, and while so far most of my sites are staying steady, some have seen a decline in sales.

This does not mean that this business is over, in fact, I truly believe that the Internet marketplace will become even more significant in these hard financial times because:

1. Its unique ability to provide below retail prices and major savings on products, just look at sites like eBay, Amazon and Overstock.

2. People seeking information on how to get through tough times and make extra or full time income while unemployed.

As always, the key to online success is to look for trends and the opportunities to exploit them and in hard times like these, the opportunities will focus around consumables and information.

Consumables:
Clothes
Pet supplies
Household items
Coupons
Baby items
Toys
Cheap home entertainment
Deal sites
Cheap anything sites
Health
Weight Loss
Free anything
…thousands more.

Valuable Information:
Making money
Work at home opportunities
Jobs and work
Schools and training for new careers
Career guides
Recession news
Saving money
Budgeting
How-to get cheap anything
Decreasing utility bills
Saving on car insurance
Health Care issues
Free anything
…and lots more.

Some of those make money, work at home niches and money blog sites are pretty competitive, but there are still long tail keywords that are viable and you can build a great website and make money. As always, make sure to research keywords for any subject matter you want to get into.

One of the most solid money making venues is still Google Adsense, and in hard financial times, Adsense is on top of the list, because you don’t need to make a sale, you get paid for the click, so information sites sprinkled with Adsense is a sure winner anytime and especially now!

Another solid money making opportunity is flipping websites, still one of the best ways to make money online with a wide open marketplace, here is the best how-to guide for doing this from Jason Pereira, a very successful blogger and website flipper at Flip Noobs.

Problogger wrote a good post about 13 Tips to Recession Proof Your Blog definitely worth a read.



A reader emailed me and asked for some advice about internal links:

“link titles” – that extra fill-in-the-blank box when entering a link in a post? Is there any value or is it just something nifty for the reader to mouse over?”

First, he is referring to Internal Links that are links back to your own home page and sub pages within your site’s content with the keywords you are targeting and want to rank for in the anchor text. Learn more at: The importance of Internal Link Building for On-Site SEO.

Purpose of Internal Links and
Title Tag vs. Anchor Text

1. Internal links are good for SEO. But, for SEO purposes the title tag is useless, the keyword anchor text is key to relate the page you’re linking to for the keyword you want it to rank for.

2. Improve Bounce Rate. Internal linking improves bounce rate (the rate at which visitors leave your site) and gives readers more stuff to browse on the site thereby keeping them there longer. The Title Tag, which shows up when the reader mouses over the link, is used for this purpose and is crucial to captivate reader interest and get them to read the contents of those links.

So, for example, while the anchor text (the keyword I want that page to rank for) may be Website Traffic, the Title will show more detail about the link, such as “Website Traffic that Converts are You Missing Out?”

Also, it is irritating to read a page and see internal links and not have any clue what is there, it is always good to give your readers a sneak peek.

Title Tag Code

Most softwares, including Wordpress have a fill in box within the add link area for the title and then it will automatically code in HTML, but here is how the code looks:

<a title=”Sneak Peek” href=”http://domain.com/”>Anchor Keyword</a>

Here is how it looks live with the title tag appearing with a mouseover:

No-Follow/Do-Follow Link Attribute

In Wordpress and most website software links created within text are automatically Do-Follow. For Google, when links are Do-Follow you are passing page rank juice to the url in the link and in essence giving it a vote of confidence helping their SEO efforts vs. No-Follow simply means that Google will not follow the link nor assign any rank to it based on your link juice to them.

When to add No-Follow:

For internal links you always want to pass your own internal page rank, also for reciprocal links and other sites that you may want to give a Google strong backlink to.

But, in reality there are several links that you may not want to do-follow and those need to be set manually as no-follow.

Examples for No-Follow:
Affiliate Links (should always be no-follow)
Authority/Reference sites cited to support content
Referral sites provided for readers
…and any other sites that you don’t need to waste PR juice on

Manually Adding No-Follow Link Attribute:

To add the no-follow attribute you need to go to the HTML source of your web page, in Wordpress it is done in the post/page editor by clicking on the HTML tab and manually adding “rel-”nofollow” as shown below:

<a title=”Sneak Peek” href=”http://domain.com/”rel=”nofollow”>Anchor Keyword</a>

Free HeadersMust See!

By the way, I did not want to do a separate post on this, but you have to check out this website I found with free website/blog headers at: Free Web Page Headers. They are simply gorgeous with tons of themes and absolutely free, just right click and save image as and then resize to fit your needs in a graphics software such as Gimp Image Software, which, by the way is also free, quite famous and a complete graphics/photo editing software.



Some fool stole several of my posts and reprinted them on his blog. It started with one post and then daily I was noticing he was adding one after the other of my posts on his blog, a total copyright infringement.

The most comical part of this was the fact that his blog is called #1 SEO Consultant, HAH! What a crock!!!!! Any good SEO knows that scrapping content is a lame move, I guess he does not know enough about SEO to write his own guides so he scraps website content from others.

I sent him this email:

This is to advise you that you are using copyrighted and protected material on your website/blog. Your illegal use of the following posts on your site:

List of Stolen Posts URL’s on His Site

at his url is originally from my blog called JR’s Internet Marketing Strategies at http://getinternetmarketingstrategies.com. This is original content and I am the author and copyright holder.Use of copyright protected material without permission is illegal under copyright laws, and copyright infringement. Please remove the plagiarized material immediately. I expect a response within 3 days to this issue. Thank you for your immediate action on this matter.

He responded within 3 hours telling me all my content would be removed and he apologized for the inconvenience.

Content Scrappers, Splogs and Feed Theft

This unfortunately happens time and again. Losers that cannot write their own content will scrap yours and create what are called splogs, blogs full of scrapped content, as well as using it on their websites.

This thief was using a plugin developed by some other dick that actually lets you scrape feeds from other blogs and automatically insert them into your blog, feed theft is rampant on the net and considered copyright infringement. So if you publish a full feed then your whole post just gets injected into any scraper that uses this plug-in.

Some bloggers will republish excerpts of posts with a link back to the original source to continue reading the story and I am okay with this.  But to scrape the entire post and republish it can harm the original author’s site.

Two Schools of Thought on Content Theft

Some feel it’s fine as long as their links are retained within the content and they look at it as getting more backlinks. But, many do not feel that way, and there are harmful effects, especially in cases like mine, where there were several full feed posts stolen and it appeared as if he was the author.

Some Harmful Effects of Content Theft

  1. No matter how hard Google tries to credit the original source, the theft site can outrank you with your own content.
  2. It appears as if they are the author of the content and it can damage your reputation, especially with flagship blogs/sites.
  3. It PISSES you off!

Content theft on the Internet is copyright infringement and just as illegal as violating US copyright laws and we all need to be active in putting a stop to it, if we are passive about it, it only encourages more scrappers to continue stealing our stuff.

Basically how you allow your word to be used is upto you, but be sure to make it clear on your websites and blogs.

Protect your Sites and Blogs: Visible Copyright Notices

1. Website Copyright Protection:


  • Warn thieves and cover yourself by displaying the © Year -Site Nam e – All Rights Reserved notice on your website. Always place it at th e footer and you can also add it at the end of each your inner website pages that have original written content.
  • Creative Commons helps you publish your work online while letting others know exactly what they can and can’t do with your work. Choose a license and they provide you with tools and tutorials that let you add license information to your own site. Creative Commons License Options.

2. Wordpress Plugins for Copyright Displays

Display Copyright on the Blog
Display Copyright on the Feed
  • RSS signatureMy favorite! This one is cool, it adds a personalized message into the feed for copyright and anything else you may want to say and also you can put a link to your url as the original source. So when these thieves steal you feed content and put it on their splogs this message will also appear at the end of the content with the credit to you.
  • Angsuman’s Feed Copyright Plugin - Automatically add copyright message to feeds, fully configurable.
  • © Feed – Very detailed and highly configurable and has digital fingerprint options.
  • Simple Feed Copyright

How-To Monitor and Identify Theft

1. Blogs- Watch your trackbacks and Incoming Links. Another reason besides SEO to use internal links on your posts. If the thief left any of your internal links intact within the stolen post, Wordpress will send a trackback to your blog, you can find these in your Wordpress admin: in comments, on the dashboard – incoming links and often in your spam folder, via a plugin like Akismet Comment SPAM Fighter, which I hope all of you have.

2. Websites and Blogs – Use Google Alerts that will notify you whenever your links or your desired search terms show up on the web. Learn more at my post: Google Alerts a Must Have Tool

3. Websites and Blogs – Use Copyscape – Enter your url and they will scan the web to look for duplicates of your content. Free version is very limited.

4. Search the search engines – This is the hard way, but can work, just enter you web page title in the format: allintitle:”your title”

5. Wordpress Plugins to Identify and Prevent Content Theft

  • AntiLeech by Owen Winkler - This one is classic! It does not prevent the splogger bots from accessing your site, instead it produces a fake set of gibberish content especially for them that includes links back to your site and sends it only to them. Since these sploggers never read the content they steal it’s perfect. Has lots of options. Use the Website IP finder with this one.
  • Digital Fingerprint – Detect Content Theft. Injects “digital fingerprints” into your Wordpress post feeds then checks the web for evidence that your blog’s content may be illegally used.
  • © Feed – Very detailed and highly configurable and has digital fingerprint options.

When Content is Stolen and Copyright Infringement Occurs

Finding the Contact Info of the Thief

First look to these sources for website owners name and contact information on their site:

  • Contact
  • About
  • Footer notes
  • Email links in the source code, with “mailto”
  • Email forms

If none of above exist use these resources to find contact info.

Steps to Deal With Copyright Infringement

1. Send Email. Send a firm but polite email to the thief and demand to remove the stolen content and CC their host, like the email I sent above, you can copy it and just insert your information.

2. Contact Their Host. If they do not respond, contact their hosting provider directly and notify them of the copyright violation. Many hosts will close those accounts or work with you to resolve the issues.

3. Cease and Desist. The above usually does the trick, but if you still do not get a response you can start a Cease and Desist Order, that is more official and threatening.

Here are the best sources to learn more about Cease and Desist

4. Contact the Search Engines. This is the ultimate step and as per the Digital Millineum Copyright Act, compels search engines and online service providers to work for you to stop the copyright infringement and violation.

Contact Search Engines:

Learn more about copyright infringement at Internet and Copyright.


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