With the recent changes in Google SERPS and the Google Mayday update mayhem of thin inner pages, ecommerce and thin affiliate pages getting slammed in rankings, I thought it was important to look at how to properly create and rank inner pages of websites and blogs.

Probably one of the most overlooked and potentially powerful aspects of any website or blog are the inner pages. So many times people focus on the home page in getting links and also for the display of content and navigation that the inner pages become almost an after thought in the overall site architecture – this is a big mistake!

Inner pages offer the most potential for bringing in tons of traffic and for dominating the SERPS for various keyword terms that people are searching for and if you are not targeting and optimizing your inner page content correctly you are really missing out on a plethora of traffic, which means you are missing out on strong streams of revenue.

While some ignore inner pages others have tons of them but they are not properly optimized and so they do not reap the benefits that they potentially can for the webmaster or blogger.

More Inner Pages Ranking in SERPS = More Traffic

and

More Traffic = Bigger Potential for Revenue

How To Get High Rankings for Inner Pages

1. Proper KW research
I know, keyword research – UGH – we eat, sleep and breath it, but again, we will not succeed without it!

Many people just create blog posts or static website pages without giving any thought or research into what people are searching for related to the niche of the site.

Search out keyword terms and phrases that people are searching for

AND

make sure the competition for those is fairly low (this can depend on your site’s overall authority)AND
do this for each and every page that you post.

otherwise…
you just have pages floating out in the Web that nobody will ever find!

Learn the steps in Step By Step Keyword Research.

2. Nauseatingly Long Posts and Pages – Competing in SERPS for Affiliate Product Pages and Ecommerce Sites
It is a fact that the search engines, and especially Google loves nauseatingly long posts and written content pages, remember that the search engines are very content driven and pages that are 1000, 2000, 3000 + words long are just so attractive to them.

For many 300 -  500 words may seem like enough, but I say NO WAY! This is especially true for affiliate and money sites, because remember in order for those to be favorable in Google you need to add additional value to the user above and beyond just affiliate and product links that all ready exist on the merchant’s site.

It is more important than ever to make sure that your product pages and affiliate feed pages have some added value, whether it be product descriptions, user reviews and comments, or anything related to the page.

If you cannot conceive of writing such long pages for money sites, or you just don’t have the time, then use PLR. There are some great PLR articles out there, such as the very well written niche topic Flamillion PLR Packs and eBooks,  then rewrite them yourself, or use the Best Content Spinner, to easily and quickly make them unique. A perfect combination for creating tons of great content pages for your money sites.

For product pages, such as those on e-commerce sites, or affiliate sites that use product data feeds smaller blurbs of about 250 – 400 words are really helpful, especially since Google is favoring such pages in SERPS, as we are seeing in the Mayday update.

If you can’t stand writing and don’t want to spin then outsource your writing, for as little as $5 you can get 500 words of original well written content that you own. Check out 99 Cent Articles, I’ve been using them and they have excellent writers at a great price.

3. Link Building for Inner Pages
Once again, many strive to rank the home page in the SERPS and so they spend all their time building and attracting links to their home page, but what about the inner pages?

Get links to your inner pages and get plenty of them, write content people will want to link to, and don’t ignore your most important inner pages.

You can use this really great Article Marketing Submission Software to get exposure and links to your inner pages, try writing some articles and link only to your inner pages in the resource box. With 2 links in the resource box and submission to several hundred sites, you can easily get hundreds of backlinks to your inner pages with one submission.

Check out Article Ranks, this is a unique system for getting within content backlinks to you inner pages.

Use Unique Article Wizard

Trusted Domains and High Ranking of Inner Pages
One of the most magical aspects of having a trusted and high ranking domain in Google is that most inner pages (with exception of highly competitive keywords) that you launch will almost instantly take the top positions in SERPS. This is basically due to the fact that Google views your site as an authority and your links base profile is already so strong that all new inner pages will piggyback off that link power.

This blog for example has many inner pages sitting on page 1 in Google SERPS and this is because the base link profile is rather strong and the Google trust rank is high and so I can write a page of content, post it and most of the time within a couple of days it goes to Page 1.

Also, if you notice many of my posts are very long, 1000 words + because I want to provide a lot of value to my readers and so this happens naturally and I truly believe that this has something to do with the ranking success of this site, not only because people have naturally wanted to link to the value here, but also because of the length of the posts.

Ranking and trusted domain = easier rank of inner pages

New and Unranked Sites and Ranking of Inner Pages
When you site is new and the trust rank isn’t there more work will be required to get those inner pages to rank, so write some articles, build some links, including some social media links in the proper niche categories and get the word out about your great piece of content to attract good links to get you inner page to rank and bring you traffic and the potential for revenue.

New and Unranked Sites = The Need for More Links to Rank Inner Pages