I was perusing a forum the other day and someone wrote a really long post about how he is perplexed with the Google dance going on with his website in SERPS. He went on to describe in excruciating (and quite painful to any reader) detail how he is perplexed as to how his site keeps jumping 1 or two spots on an almost hourly basis, and yes he provided the forum members with a blow by blow of his day of checking minute by minute, and his frustration with these developments as his site was dropping a little bit at a time.

Ummmmmmmmmmmmm….Can You Say SERP Addicts Anonymous?……………….Yeah!

About 1/4 of the way through I stopped reading of course, and I wondered if he realizes that if this is how he spends his day, then his SERP positions will just continue to drop because he is not focusing on nor doing anything to enable better SERP positions and checking them minute by minute will certainly not make that happen

Getting obsessed and addicted to these types of things can often happen and especially with newbies to the business. In  reality becoming fixated on those stats, as well as other aspects of Internet marketing and online business that people get caught up with, like checking commissions every 10 minutes is really self defeating. These are not productive activities as they only take valuable time from doing the array of important tasks for Internet marketing. There are regular fluctuations that occur naturally in SERPS and especially Google, and constantly checking these can be a source of great stress, which inevitably affect your work performance.

As an alternative spend some time…

Commenting on dofollow blogs, Gail from Growmap has a really useful resource to find some at Dofollow Blogs. How about some website promotion, link building, writing some good website content, networking for guest posts and article marketing.

You can also…

Work on boosting online conversion rates, commenting on some great blogs that have Comment Luv, testing ad placements, researching hot keywords for new or existing website pages, maybe you have been lacking in your search engine marketing efforts, or any number of other millions of tasks and duties that are on our plates, like social media marketing.

SERP analysis is important, don’t get me wrong, but there are limits, the Google dance is constant and it’s better to spend valuable time securing our positions rather than checking on them.

SERP analysis is important but they are the end all, in the grand scheme of things, falling some spots in Google will not crush you. The SERPS change all the time, and it’s much better to spend time focusing on the tasks that promote those SERP positions than obsessing over them and getting some good links that will ultimately aid those positions.

When you do need to check the SERPS, try this neat little checker, Instant SERP Rankings Checker that offers a simple interface for SERP analysis.

If you should find yourself checking the SERPS all the time, then please stop. Don’t let such distractions take over your online business and Internet marketing success!

What do you guys think?