There is a great report compiled from some very comprehensive data over at SEOMoz, that highlights the most important factors in ranking high in the SERPS.

The 2009 report, is a compilation of data from over 72 successful SEO’s. While there were not too many surprises, it’s definitely worth a look, check it out at: SEOMoz 2009 Ranking Factors.

The Top 5 ranking factors that are listed are pretty much in line with what most of us know, and of course #1 SERP ranking factor is still Keyword Anchor backlinks to the site.

#3 on the list is diversity of link source, which we sometimes over look and should be a focus since links from a variety of domains, IP’s and sources is important and will count much more for ranking. They also list the 5 top negative ranking factors, most of which are black hat strategies. Overall, it’s really a great read.

Also, make sure to check out their Link Building guidelines which is mentioned in the post, lots of great information there where they breakdown the effectiveness of link building from a variety of sources and methods, as well as, factors affecting the values of external backlinks. Great stuff, check it out!

Overall SEO Moz, provides some solid SEO info on their blog, so subscribe to their updates.



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