As my friend Matt @ Sacramento Weddings commented in the last post, and something that I have suspected was coming for the last couple of months, Google has announced their latest algo update called Caffeine, which is still being finalized and which inevitably will affect SERPS across the board.

The test run is at http://www2.sandbox.google.com/ and an offer from Google to give your feedback, which is at the bottom of each SERP page.

I suggest you go over and search your keywords to look for any changes in SERP positions for your sites and to see how they may be affected when Google finally rolls out this update.  I suspect that there have been some significant changes in the algorithm as far as link values go and that many sites may suffer.

What I have noticed for some competitive keywords I watch is a more content driven SERP results with Google favoring very aged sites that have a diverse link profile. Another change I noticed is fewer home pages on Page 1 and a lot more inner related pages.

I think this update will not be as heavy as the Big Daddy update was, but I do think that link values have changed somewhat, though it’s difficult to pinpoint the exact change.

Within content links on semantically related websites and pages are still the greatest in link value.

Matt Cutts Said:

“We’ve been shooting to get them [the results] pretty close [to "old" Google], so most people won’t notice a difference.”  – Matt Cutts video interview

Google Caffeine Brings:

• Results reflect a more real time indexing of pages, which of course will lead to more frequent updates.
• Much larger index than Google had before.
• Real time information from social media sites seems to be ranking higher, which is indicative of Google wanting to provide searchers with the most relevant and recent information from sites like Facebook, Twitter and FriendFeed.

I have seen a lot of buzz going on about Caffeine, but overall I have not seen a huge change from existing SERPS.

What do you guys see in the SERP update? Any analysis of how your websites were affected, if at all and your analysis? This will help all of us, so please leave a comment!