For most Internet marketing endeavors there are two main subjects of great interest, SEO and traffic and images are powerful tools for both of those goals.

1. They are really good for the look of the site design, look and enhance the visitor experience, especially with product guides and tutorials of any kind.

2.  They are great for on-site SEO because they add keyword relevancy via image alt tags and this includes any header graphics for site-wide keyword relevancy.

3. They can also bring you lots of website traffic and money.

Search engines cannot read images you must use alt tags for descriptions, which should be keyword relevant to the page. By the way, it is blackhat to give inaccurate descriptions for the purpose of SEO trickery in the Alt Tags.

Image HTML Code:

<img src=”http://mydomain.com/image1.jpg” alt=”Keywords- Descriptions”>

Link Image to URL code:

<a href=”http://mydomain.com/”><img src=”http://mydomain.com/image1.jpg”  alt=”Keywords- Descriptions”></a>

The above code is for images that are hosted on your servers. With WordPress you can upload images directly from your computer via the Browser Uploader and the Title area in the Image dashboard is the Alt Tag.

The Traffic Connection via Images

The best benefit of images is traffic. Google often shows image results when people search particular keywords.

Lately I think they must really be doing more of this than before because I have 3 new sites that have been getting a lot of traffic from Google Images and its converting to sales.

To make sure my images show up in correct keyword search results I name the image file in detail, for example:

SonyEricsonMobilePhone.jpg
SonyEricson350.jpg

And, I also make sure the Alt Tag is there with the correct descriptive words.

I launched a new site last week and within 4 days I had something like 2,000 visitors all coming via Google Images and 6 sales and that is pretty good for a new site. I think this is especially good for shopping sites that use product images.

What I like to do is place at least 2-3 images on my content pages that are related to the topic of that page. They really make the content pages look better and more professional, especially with guide type pages.

I also make sure to have several images on my home pages like around the welcome message, that is a great place to provide keyword relevace for the sitewide keywords.