Article Marketing Backlink Techniques
Article Marketing, Link Building, Search Engine Optimization Do-Follow CommentsBy, JR
I have received several emails from readers asking specific questions about articles, so I am going to answer these questions throughout several posts.
Article Marketing has a few benefits, one of which is more website traffic and more important is the unlimited potential of well targted anchor text backlinks.
This post will be about keywords for the anchor text and how to place backlinks to your sites within articles.
Whether you are using Article Marketer as I do to submit your articles automatically or you are doing manual submission, keyword anchor techniques for backlinks to your site within articles are the same.
Home Page Links and Deep Links
I always put two backlinks in the author resource box, one to the home page of my sites and another to a sub page, for the deep link.
Deep links are links to website pages other than the home page. Deep links are often overlooked because we are so focused on optimizing for site wide home page keywords, however, remember that we are not just looking to have our home page rank number one in the SERPS, (search engine rank position/page position) we want all our website pages to rank for the those pages respective keywords and to do that, we need to build backlinks for those pages.
And articles serve this purpose very well, because even the strictest of article sites like Ezine Articles, allows 2 self serving backlinks in the author box, so one should be for the home page with the main keywords in the anchor and the other should be a sub page with that pages keywords as the
anchor text for the deep link.
Example of Resource Box: Learn more about Internet marketing with step-by-step and hands-on techniques at: JR’s Internet Marketing Strategies. Read lots of guides about link building, affiliate marketing and get a List of 195 Keyword Suggestions.
Home page links and deep links not only help you with your link building strategies, but also are helpful in getting direct traffic as you are showing the articles readers more of what your sites have to offer.
You can change it up with each article, one article use page X and Y for deep links and the next article use page A and B.
Make sense?
Beyond the Resource Box – Backlinks Within Article Content
There are three great article sites that allow for hypelinks within content and not just confine them to the author box as the usual guidelines, and they are do-follow. By the way these sites are also great for the viral effect of Article Marketing as explained in Best Submission Sites to Make Articles Go Viral.
Amazines
Article Alley
Articles Factory
So, when you are submitting to these sites, add a variety of links within the article content to your sites with the different keywords you want those pages to rank for, you can link to home pages with all your different keywords and deep pages. (Don’t over do it)
Then at the end of the article add your resource box summary, Learn more… , Browse…, or Get… etc… with yet more different keywords that you have not used yet.
HTML CODE for HYPER LINKS:
Some of these sites you need to add your links with html code, so here it is, just replace yourdomain.com with your actual domain url and put your keywords where it says keyword anchor text.
<a href=”http://domain.com/”>Keyword Anchor</a>
What do you guys think? Anyone have any link tips for articles?
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October 1st, 2008 at 1:43 pm
This is great advice on getting high quality back links from your article marketing efforts. So many forget to include that deep link for your second link in the resource box.
Also, don’t forget the value of having the original “article source” being within your websites’ own “article directory.” This makes your site the top/authoritative search result for the article’s long tail searches.
Keep up the great tips JR!
Bill Rice
JR reply on October 13th, 2008 3:43 am:
Hello Bill,
Thanks for the feedback and welcome!
Jeff reply on November 7th, 2008 5:03 pm:
“having the original “article source” being within your websites’ own “article directory.” but how do you do that? If you just place the article on your own site how does google know that you are the top “top/authoritative search result”?
JR reply on November 7th, 2008 5:24 pm:
Hi Jeff,
I too am interested to know what he meant, I am going to contact him right now and see if I can get more information.
JR reply on November 7th, 2008 5:33 pm:
Jeff,
I sent him an email and we’ll see if he responds. In my experience this is not something that can be done precisely to where G sees you as the original source, this is why most marketers DO NOT submit the same content from their websites as they do to article sites. The website content should always remain unique. Another reason to not submit your own content is that you are then competing against yourself, and if you have a newer or low ranking site most of the big guns of article sites will quickly outrank you and you will fall down in the SERPS with your OWN content.
Usually what I do if I want to use the same content from my sites for an article is edit it significantly and then change the title to different hand picked KW so then I can be all over the SERPS, make sense?
JR reply on November 7th, 2008 5:41 pm:
Also, G has said before that they can differentiate who the original source of the content is, however, I have tested this to see if it’s really true and I pasted a blog post that was ranking on page 2 of G in a high PR forum word for word.
Within three days that forum post was sitting on PAGE 1 and the blog that was the original source remained on page 2, so while G may “know” that my blog was the original source, they still chose the hiugh ranking forum to out SERP me with MY ORIGINAL CONTENT and this has to be because of the forum site itself outranking the original blog site. This same scenario has been reported by other marketers as well.
As I see it, article content, for me anyway, is somewhat more of a throw-away, while my site content is much more cherished.
Financial Copywriting reply on November 7th, 2008 9:28 pm:
First, I apologize for not seeing your response. Here are a couple of techniques I have used with success: 1. I often use submityourarticle.con for article syndication, which has a feature that allows you to designate the original article source as any URL (not sure how they do it), which typically works in keeping my site as the top SERP. 2. I usually source an original article to my sites several weeks before any syndication to article directories. This again pretty consistently lets me surge to the top. 3. Always, do some level of link building on the original article (social bookmarking, Twitter, or just crosslinking with another one of your sites.
JR is right Google supposedly will “detect” the original source–I think that is where the time gap helps me. He may also be correct if you are using a new or thin site the directories may take you out–most of the ones I use are pretty strong. But, I have had success on relatively new blogs for clients too.
Bottom line Google is always a bit mystical and I always suggest doing rewrites or using something like Article Leverage to tweak, avoiding the the duplicate content.
Hope that helps–I will try to pay closer attention to the comments. I reade you in RSS reader, so I miss comments sometimes, but I never miss a post!
JR reply on November 8th, 2008 12:19 am:
Thank you Bill for responding so quickly and comprehensively.
October 12th, 2008 at 11:55 pm
Thanks for the info on deep linking I am just now starting to use this technique in my link building strategies. good info here
~Chris
Home Business Articless last blog post..Team work skills
JR reply on October 13th, 2008 3:42 am:
Hi Chris,
Thanks and welcome!!
October 26th, 2008 at 5:52 pm
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November 14th, 2008 at 6:55 am
Good tips. I never thought about using deep links in the resource box before.
Ben
December 1st, 2008 at 7:50 am
@ nad33
That depends on the article directory, some take up to a week and some just a couple of days, and some even instantly.
December 29th, 2008 at 4:19 am
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February 13th, 2009 at 9:51 pm
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February 14th, 2009 at 9:59 am
I have a few published articles over at Ezine@Articlesfor aome time now. In fact most of them were picked up by other sites too. But when I checked with a Backlink Tool Checker,there is not a single backlinks from EZine. Is it because none of my articles were indexed? Or why?
JR reply on February 14th, 2009 1:29 pm:
@lim seng
It is more likely that the tool is just not picking up the links, but are you talking about the famous ezinearticles.com or Ezine@Articles?
lim seng reply on February 14th, 2009 3:05 pm:
@JR,
yeah the famous EzineArticles and also GoArticles too.
JR reply on February 14th, 2009 6:13 pm:
@lim seng
Most likely the Tool is just not picking up the link, First, check the Google index to see if it’s there, just Google the article title like this “title of article” or even better allintitle:”title of article” and see if it’s in the index. Also, check your backlinks in Yahoo Site Explorer and Google Webmaster Tools under links, most likely they will be there and counted.
Also, depending on when the articles were published and approved, it does take time for G to index them and crawl the backlinks.
Cavite Blogger reply on February 28th, 2009 3:06 am:
@JR,
IMO
Sometimes, backlink checker tool can’t really give the true results. They can just give the average or those easy to detect links.
Trusted sites like ezinearticles mostly blocked softwares like this in crawling their sites for some purposes.
That is maybe the reason why.
JR reply on February 28th, 2009 3:30 am:
@Cavite Blogger
You are right, I notice that ezine article links do not show up much in many link checkers.
February 27th, 2009 at 12:44 am
Article marketing (for link building) is always a good source of incoming backlinks. Needless to say the traffic it may bring (if the article you have is really a worth to read about). Thanks for the insights!
JR reply on February 28th, 2009 2:41 am:
@Cavite Blogger
Thank you!
April 11th, 2009 at 5:35 pm
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