Search Engine Optimization - Are you Dominating the SERPS?

By, JR

How cool would it be to have your websites ALL OVER THE SERPS? (search engine rank positions also known as search engine result pages).

Thanks to article marketing this is fairly easy to achieve. Article marketing brings direct traffic and provides quality one-way backlinks, for search engine optimization and lots of them, if like me, you are using Article Marketer for article submission.

BUT, did you know that article marketing provides the unique opportunity for a large amount of exposure to your websites by dominating the SERPS?!?!?

Doing comprehensive keyword research is crucial for the success of websites, not only for search engine optimization, but also to hone in on popular niches and what people are searching for. Website keywords play a crucial role in gaging demand and facilitating success in the Internet marketing world.

While, many of us spend a lot of time on keyword research for our websites, we do not always do the same for the articles we write, or we just use the same keywords for articles as for our websites. This is a big mistake!

First, if you are using the same keywords then you are basically competing against yourself. Second and most important, you are limiting your website exposure within search engine page results (SERPS), which should always be the goal of any search engine optimization campaign.

Article marketing provides the unique opportunity to be all over the SERPS by using different keywords for each article, and thereby giving searchers access to your sites from within the articles.

Website Keywords vs. Article Keywords

Website Keywords

For example, if my website’s MAIN KEYWORDS are: buy digital camcorders, cheap camcorders, used camcorders and I have correctly optimized my site for these keywords then my website will rank in the SERPS for these searches.

Article Keywords

Then, for all my articles, I will research additional keywords and find: how-to buy a camcorder, camcorder review, top digital camcorders, camcorder buying guide, etc… And I will use these to write articles.

Following this technique will give your website massive exposure and allow you to DOMINATE THE SERPS! The more articles with different keywords you write the more exposure to your website!

The Advantage of Using High Competition Keywords with Articles

I advise in, Step-by-Step Niche and Keyword Research, that you look for lower competition keywords, as this will help your websites to rank higher and faster. But, because many quality article sites, such as Ezine Articles, rank very high in search results, you can safely go to for the more popular/highly competitive keywords, like 1,000,000 plus competition, for your articles, because you will piggyback on the article sites ranking ability.

Keyword Optimizing Your Articles For Better Ranking

The same as with your websites, it is crucial to help the search engines to relate your articles with the keywords you want to rank for, remember, it is not humans who crawl the web, but algorithms.

1. Make your article title interesting, engaging and clickable but be sure to have the keywords in it.

2. 3-5% keyword density throughout the article body.

3. Use the keyword at least once in the first paragraph and the last paragraph.

4. If possible, bold the keyword, maybe once or twice (at most) within the article body.

Following such simple search engine optimization techniques will lead to great Internet marketing success for a long time to come and eternal SERP domination!!

What do you guys think? Are you writing articles? Are your articles all over the SERPS?

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