The Importance Of Anchor Text In Backlinks
Internet Marketing, Keywords and Niches, Link Building, Search Engine Optimization Add commentsBy, JR
Backlinks = SERPS and Higher Page Rank
One big component of Internet Marketing is Search Engine Opimization (SEO), which is basically optimizing your website to rank in natural search engine results with both on-site and off-site techniques, and a big part of Off-Site Search Engine Optimization is an effective link building campaign.
Backlinks to your site from relevant quality sites are essential for Page Rank (Google invented way to rank authority of websites, ranges from 0-10, 10 being highest) and Search Engine Page Results (SERPS). The more backlinks you have the higher you will climb in SERPS and the higher your Page Rank will be.
Backlink Anchor Text:
Anchor text is the words visible in the hyperlink of your backlink.
Here is HTML code to backlinks with anchor text:
<a href=”http://yourdomaindotcom”> KEYWORDS = ANCHOR TEXT</a>
The anchor text you choose in your link building efforts is crucial because this gives Google (and all search engines) relevancy for your websites.
The “rule of relevancy” is where the anchor text gives Google relevance for your site for respective keywords and associates your sites with those keywords and the more backlinks you have with those keywords in the anchor the higher in SERPS you will climb.
So basically the way to rank in SERPS for your keywords is to use them in your anchor text.
For example, if I want my website to show up in search engine results for the KW “cheap laptop computers” I will put that as my anchor text when I build links.
This anchor text method should be used in all your link building efforts and for all the KW that you want to rank for.
Just make sure to vary the anchor text in different links by adding other words so the linking looks more natural. For example, Buy Cheap Laptop Computers, Joe’s Cheap Laptop Computers, Cheap Laptop Computers for Sale etc…
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July 6th, 2008 at 12:50 am
[...] sure, as always, to research the keywords you want the lens to rank for. These are not necessarily the same keywords as the website your [...]
July 6th, 2008 at 1:35 am
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July 17th, 2008 at 1:58 am
[...] keyword suggestions will generate everything people are searching for within those phrases and will help [...]
July 18th, 2008 at 1:56 pm
If we link to one of our internal pages with anchor text say “Search Engine Optimization” and if we put the same word in title and heading of the page we are linking ,do we have much additional benefit?
[Reply ]
JR reply on July 18th, 2008 8:13 pm:
@ Ram
Yes, this is how it should be done. If subpage KW is Search Engine Optimization, then this KW should be in the title header of the page, and about 5% density throughout the page and used as the anchor when building links back to that page.
[Reply ]
July 31st, 2008 at 5:29 pm
I’m living proof that the method works….LOL
[Reply ]
August 9th, 2008 at 9:45 pm
[...] example, for my site I may have the keywords, Cheap Laptop Computers, Used Laptops, Apple Laptops, Dell Laptops, Buy Cheap Laptops, Laptop [...]
August 11th, 2008 at 12:11 am
[...] are still a vital part of an overall link building strategy. When your site is new you need all the backlinks you can get, until you have a high PR site link building needs to be aggressive and diverse. So, [...]
September 10th, 2008 at 8:27 pm
[...] post will be about keywords for the anchor text and how to place backlinks to your sites within [...]
September 19th, 2008 at 3:34 am
[...] news for those of us with BANS stores or any auction sites. Ezine Articles is no longer allowing backlinks to auction sites in the author resource box. The much cherished quality backlinks as well as the [...]
October 18th, 2008 at 3:03 pm
[...] in it you can submit deep pages with the title PAGE TITLE | SITE TITLE, this way you optimize the anchor text and backlink [...]
October 26th, 2008 at 5:34 pm
[...] 4. Look at your anchor text* for the keywords you want to rank for, if it’s not in the anchor you won’t be in the SERPS for those keywords. Learn more about the Importance of Anchor Text in Link Building. [...]
November 7th, 2008 at 1:34 pm
[...] sure to diversify your anchor text and descriptions so your link building does not come off spammy and these softwares allow for [...]
November 14th, 2008 at 7:05 am
Another thing to remember is that varied anchor text is best. Having lots of the same text pointing to your site looks suspicious so use related terms as well. This looks more natural to the search engines and will help you rank better overall.
Ben
[Reply ]