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The Importance Of Anchor Text In Backlinks


Backlinks = SERPS and Higher Page Rank

One big component of Internet Marketing is Search Engine Opimization (SEO), which is basically optimizing your website to rank in natural search engine results with both on-site and off-site techniques, and a big part of Off-Site Search Engine Optimization is an effective link building campaign.

Backlinks to your site from relevant quality sites are essential for Page Rank (Google invented way to rank authority of websites, ranges from 0-10, 10 being highest) and Search Engine Page Results (SERPS). The more backlinks you have the higher you will climb in SERPS and the higher your Page Rank will be.

Backlink Anchor Text:

Anchor text is the words visible in the hyperlink of your backlink.

Here is HTML code to backlinks with anchor text:

<a href="http://yourdomaindotcom"> KEYWORDS = ANCHOR TEXT</a>

The anchor text you choose in your link building efforts is crucial because this gives Google (and all search engines) relevancy for your websites.

The "rule of relevancy" is where the anchor text gives Google relevance for your site for respective keywords and associates your sites with those keywords and the more backlinks you have with those keywords in the anchor the higher in SERPS you will climb.

So basically the way to rank in SERPS for your keywords is to use them in your anchor text.

For example, if I want my website to show up in search engine results for the KW "cheap laptop computers" I will put that as my anchor text when I build links.

This anchor text method should be used in all your link building efforts and for all the KW that you want to rank for.

Just make sure to vary the anchor text in different links by adding other words so the linking looks more natural. For example, Buy Cheap Laptop Computers, Joe's Cheap Laptop Computers, Cheap Laptop Computers for Sale etc...

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