Step-by-Step Niche and Keywords Research

By, JR

When you are building an Affiliate Marketing Website or any type of Online Business site comprehensive niche research is required to make sure that the niche you focus on is profitable, popular and can make you money.

WHAT IS A NICHE?

Basically a niche is a certain segment of the population where you intend to concentrate your Affiliate and Internet Marketing efforts and is the theme/subject of a website or blog.

Some examples of niches include:
Relationships, Skiing, Health, Video Games, Real Estate, Stock Market, Insurance, Stamp Collecting etc… as well as the sub categories or Micro Niches within the major categories.

For example, within the macro niche oh health there are several micro niches which include, weight loss, acne, balding, vitamins, staying young, aging well, conditions/diseases…etc.

Because of the high competition factor on the Internet, it is a good idea that you stick with micro niches, and especially when first beginning your Internet Marketing campaigns.

You can also go deeper into the micro niche with a double micro niche. For example, within the micro niche of weight loss you can go deeper like fat burning foods, low carb diets, natural weight loss supplements..etc.

Finding a micro niches will further cut through the competition factor and yield better results. There are lots of good micro niche markets and the opportunities are endless. And there are affiliate programs for every possible niche.

Deciding on a Niche

There are 3 main factors that should influence what niche you select.

1. Consider your interest and expertise.
This is important. It is a well known fact that in today’s Internet environment the content of a website can make it or break it. Considering the amount of work involved with marketing and creating a successful Internet business, if you can avoid adding research of an unknown niche in order to create good content on your website then it is best to do so.

When I first started in this business my first site was about computers, a subject that I knew a little about but not nearly enough to create content with ease. I spent a lot of time on researching material in order to write content for my site, all though this has turned out to be a profitable site and is a very profitable niche, it made my job more difficult.

All I am saying is that if you pick a niche you know and even better have a lot of interest in then that takes a lot of burden off the process.

2. Check out the competition for a niche
This is crucial to your success. As I mentioned earlier there are macro and micro niches. In today’s highly competitive Internet stage it is often best to go into the micro niches that yield enough user demand and searches and at the same time do not yield millions of search results (competing websites) in Google (see steps to this below).

3. Is your niche profitable and is there a demand?
Obviously you do not want to build a niche site if there is nobody searching for it or the products that you may promote within it. You need visitors and sales in order to make commissions, and evaluating the demand is the way to determine, or predict how many you might possibly have (steps to this below).

Niche Research Tools:

Micro Niche Finder Tool is a great tool that can help you find niches, it is not free but it can save time and provide comprehensive and excellent niche information.

Some great free tools to see what the hot searches on the web are:
Google Trends and My Simon Top Product/Service Searches.

Get a feel for the hot items within the niche and what people are talking about and buying by checking out these resources:

1. Read Industry Blogs – Search in Google by entering “blog + your niche” Check out the top blogs in your niche.

For example, If you are going for a gadget/tech niche you can visit Gizmodo.

2. Visit Niche Forums - Search for “forums + your niche”
See what people are talking about within your niche on the top forums. Find out who the customers are, what they want, what they need, what are they looking for, what are their biggest fears and difficulties etc…

Keywords and Niches

When people search for something online the words they input into the search engine are keywords, which then yield relevant website results for those keywords in the search results. So I want to use the most searched for keywords for my website so that I expose my niche website to as many search engine searchers and therefore as many visitors as possible.

Niches and Keywords are Synonymous.

This part is very confusing in the beginning, but a niche is mainly the theme/subject of your website and keywords are just how the niches are searched for by Internet users.

Gaging the Number of Internet Searches (demand) of a Niche with Keywords

For example, if my micro niche is weight loss then my keywords will revolve around weight loss, and I will do my keyword research by entering the main keyword weight loss and then seeing what keywords people are searching for within that main keyword/niche.

The screenshot, shows some of the keywords that come up when entering the main keyword “weight loss” in SEOBook Free Keyword Tool (partial screenshot of keyword results).

So my niche is “weight loss” and all the words circled in green are the keywords that people are searching for in that niche and that I can use on my website to allow people to find my site from search engine results.

Another example is to look at it backwords: Let’s say my niche is weight loss and I use a keyword that does NOT show up in the tool, then my website will sit in search engine results for that keyword, BUT no one will search for it and therefore no one will ever find my website. Make sense?

Here is the Niche Nutshell:

Niche = Keywords = Website shows up Search Engine Results = Website Visitors

Optimal Niches Should Have:

At least 10,000 searches combined for all keywords you may use within the niche. So, according to the above keyword research results, I know that the niche of “weight loss” is a good niche, because all the available keywords add up to at least 10,000 searches (note: the screenshot only shows a few keywords, the list runs long beyond what is showed).

I use and highly recommend Keyword Elite and SEOBook Free Keyword Research Tool and Wordtracker Keywords (free trial). Wordtracker also has a free keyword tool that is less comprehensive but is a good product at: Free Keywords at Wordtracker.

Gaging the Competition of Keywords within your Niche

Competition from other websites is another crucial factor of your niche/keyword research.

The best way to gage the competition is by doing a simple search in Google like this: allintitle:”keyword” (the allintitle and quotes narrows the results to true competition of websites that actually have that keyword as the title of their site as opposed to just a mention somewhere within their content). and then seeing how many websites return in the results.

So I picked the keyword “weight loss pills” from the keyword tool results up above and plugged that into Google and what I get back is 35,300 competing sites, for that keyword.

Recap:

The SEOBook keyword tool showed a total of 1266 daily searches for “weight loss pills” and the competition is 35,300 sites.

What does this tell you?

That “weight loss pills” is a great keyword within the weight loss niche, because the searches are high and the competition is relatively low. And, actually “weight loss pills” could be a double micro niche and you can build a whole website just around “weight loss pills.”

Analyzing Competing Websites:

It is also important to look at page 1 results in Google for competing      sites.  Some things to look at:

Page Rank - If page one is full of high ranking sites and big guns within the niche then it will be impossible to get to page one which is ultimately the goal. Conversely if there is nothing but PRO and PR1 then it will be farily easy. Make sure that you only consider those sites that are direct niche sites, as opposed to say article sites and indirect sites that happen to have some content related to the niche.

Age of Sites - Age of the sites is important in that G will favor older more established sites.

Overall, you want to stay away from keywords that generate lots of results on page one of big gun sites. In this case, look for the micro niche keywords within that niche.

Keyword Research Numbers:

Repeat this process for every keyword within the niche and you will have a nice list of keywords that you will use on your website.

You want to have at least 10,000 searches combined for all keywords you want to rank for within the niche and less than 500,000 search results in Google. If you are new to this business, I would even suggest less than 100,000.

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