Step-by-Step Niche and Keywords Research

Affiliate Marketing, Internet Marketing, Keywords and Niches Add comments

By, JR

When you are building an Affiliate Marketing Website or any type of Online Business site comprehensive niche research is required to make sure that the niche you focus on is profitable, popular and can make you money.

WHAT IS A NICHE?

Basically a niche is a certain segment of the population where you intend to concentrate your Affiliate and Internet Marketing efforts and is the theme/subject of a website or blog.

Some examples of niches include:
Relationships, Skiing, Health, Video Games, Real Estate, Stock Market, Insurance, Stamp Collecting etc… as well as the sub categories or Micro Niches within the major categories.

For example, within the macro niche oh health there are several micro niches which include, weight loss, acne, balding, vitamins, staying young, aging well, conditions/diseases…etc.

Because of the high competition factor on the Internet, it is a good idea that you stick with micro niches, and especially when first beginning your Internet Marketing campaigns.

You can also go deeper into the micro niche with a double micro niche. For example, within the micro niche of weight loss you can go deeper like fat burning foods, low carb diets, natural weight loss supplements..etc.

Finding a micro niches will further cut through the competition factor and yield better results. There are lots of good micro niche markets and the opportunities are endless. And there are affiliate programs for every possible niche.

Deciding on a Niche

There are 3 main factors that should influence what niche you select.

1. Consider your interest and expertise.
This is important. It is a well known fact that in today’s Internet environment the content of a website can make it or break it. Considering the amount of work involved with marketing and creating a successful Internet business, if you can avoid adding research of an unknown niche in order to create good content on your website then it is best to do so.

When I first started in this business my first site was about computers, a subject that I knew a little about but not nearly enough to create content with ease. I spent a lot of time on researching material in order to write content for my site, all though this has turned out to be a profitable site and is a very profitable niche, it made my job more difficult.

All I am saying is that if you pick a niche you know and even better have a lot of interest in then that takes a lot of burden off the process.

2. Check out the competition for a niche
This is crucial to your success. As I mentioned earlier there are macro and micro niches. In todays highly competitive Internet stage it is often best to go into the micro niches that yield enough user demand and searches and at the same time do not yield millions of search results (competing websites) in Google (see steps to this below).

3. Is your niche profitable and is there a demand?
Obviously you do not want to build a niche site if there is nobody searching for it or the products that you may promote within it. You need visitors and sales in order to make commissions, and evaluating the demand is the way to determine, or predict how many you might possibly have (steps to this below).

Niche Research Tools:

Micro Niche Finder Tool is a great tool that can help you find niches, it is not free but it can save time and provide comprehensive and excellent niche information.

Some great free tools to see what the hot searches on the web are:
Google Trends
and My Simon Top Product/Service Searches.

Get a feel for the hot items within the niche and what people are talking about and buying by checking out these resources:

1. Read Industry BlogsSearch in Google by entering “blog + your niche” Check out the top blogs in your niche.

For example, If you are going for a gadget/tech niche you can visit Gizmodo.

2. Visit Niche Forums - Search for “forums + your niche”
See what people are talking about within your niche on the top forums. Find out who the customers are, what they want, what they need, what are they looking for, what are their biggest fears and difficulties etc…

Keywords and Niches

When people search for something online the words they input into the search engine are keywords, which then yield relevant website results for those keywords in the search results. So I want to use the most searched for keywords for my website so that I expose my niche website to as many search engine searchers and therefore as many visitors as possible.

Niches and Keywords are Synonymous.

This part is very confusing in the beginning, but a niche is mainly the theme/subject of your website and keywords are just how the niches are searched for by Internet users.

Gaging the Number of Internet Searches (demand) of a Niche with Keywords

For example, if my micro niche is weight loss then my keywords will revolve around weight loss, and I will do my keyword research by entering the main keyword weight loss and then seeing what keywords people are searching for within that main keyword/niche.

Niche Research screenshot

The screenshot, shows some of the keywords that come up when entering the main keyword “weight loss” in SEOBook Free Keyword Tool (partial screenshot of keyword results).

So my niche is “weight loss” and all the words circled in green are the keywords that people are searching for in that niche and that I can use on my website to allow people to find my site from search engine results.

Another example is to look at it backwords: Let’s say my niche is weight loss and I use a keyword that does NOT show up in the tool, then my website will sit in search engine results for that keyword, BUT no one will search for it and therefore no one will ever find my website. Make sense?

Here is the Niche Nutshell:

Niche = Keywords = Website shows up Search Engine Results = Website Visitors

Optimal Niches Should Have:

At least 10,000 searches combined for all keywords you may use within the niche. So, according to the above keyword research results, I know that the niche of “weight loss” is a good niche, because all the available keywords add up to at least 10,000 searches (note: the screenshot only shows a few keywords, the list runs long beyond what is showed).

I use and highly recommend Keyword Elite and SEOBook Free Keyword Research Tool and Wordtracker Keywords (free trial). Wordtracker also has a free keyword tool that is less comprehensive but is a good product at: Free Keywords at Wordtracker.

Gaging the Competition of Keywords within your Niche

Competition from other websites is another crucial factor of your niche/keyword research.

The best way to gage the competition is by doing a simple search in Google like this: allintitle:”keyword” (the allintitle and quotes narrows the results to true competition of websites that actually have that keyword as the title of their site as opposed to just a mention somewhere within their content). and then seeing how many websites return in the results.

Niche research - keyword search results

So I picked the keyword “weight loss pills” from the keyword tool results up above and plugged that into Google and what I get back is 35,300 competing sites, for that keyword.

Recap:

The SEOBook keyword tool showed a total of 1266 daily searches for “weight loss pills” and the competition is 35,300 sites.

What does this tell you?

That “weight loss pills” is a great keyword within the weight loss niche, because the searches are high and the competition is relatively low. And, actually “weight loss pills” could be a double micro niche and you can build a whole website just around “weight loss pills.”

Keyword Research Numbers:

Repeat this process for every keyword within the niche and you will have a nice list of keywords that you will use on your website.

You want to have at least 10,000 searches combined for all keywords within the niche and less than 500,000 search results in Google. If you are new to this business, I would even suggest less than 100,000.


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24 Responses to “Step-by-Step Niche and Keywords Research”
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    [...] of your website should be different. First of all, for every page of content, you should be doing keyword research and picking optimal keywords anyway, remember that you are striving for search engine exposure for [...]

  2. Movie Gift Baskets Says:

    I just noticed today that the Google Adwords Keyword Tool is now showing “Approx Search Volume” for the previous month and “Approx Avg Search Volume” for the last 12 months. Not sure if anyone has caught on but I think finally we have a better tool for determining the viability of keywords that we target.

    Check it out and give us your feedback.

    Movie Gift Basketss last blog post..Thank You Movie Gift Baskets

    [Reply ]

    JR reply on July 9th, 2008 1:25 am:

    @ Movie Gift Baskets, this certainly gives an extra edge for keyword and niche research.

    [Reply ]

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  5. Ram Says:

    Great info for me JR.Thank u
    can u please tell me which range of google allintitle competetion is good for beginner..here u have taken 35,300 in above example.

    [Reply ]

    JR reply on July 18th, 2008 6:55 pm:

    @ Ram
    For a beginner I would stick to under 100,000, or even under 50,000 if you find a highly searched KW. Try to target only a couple of main keywords for the home page, or even one. This makes it easier to rank faster while you are learning the overall techniques of ranking in SERPS. So basic formula is that you want to have at least 10,000 monthly searches for all the keywords that you are targeting, this would include KW for subpages as well as home page and under 100,000 for competition. Make Sense?

    [Reply ]

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  7. Ram Says:

    Sir
    Sorry for asking this again
    Just for confirmation please tell me
    IF the keyword has normal compettion around 7 lakhs.Normal compettion I mean the number of results if i type that keyword on google,but allintitle competition is just under 50000…is it good for newbies to target this keyword?

    [Reply ]

    JR reply on July 27th, 2008 5:17 pm:

    @Ram
    Yes it is, just make sure that you have at least 10,000 total searches for the keywords, home page and subpage.

    [Reply ]

  8. etherealm Says:

    this is very informative. my question is, will my campaign be affected if branch out a little bit of my keywords for example, im inline with taiwan beaches, then ill add taiwan spa (reason: it has a relatively small competition too?) can i add “taiwan spa” as well?

    btw, just sphunn this article! thanks!

    [Reply ]

    JR reply on July 29th, 2008 5:51 pm:

    @ etherealm
    By branch out do you mean add these keywords to one site? As in subpages? If yes, then definitely you should add them, for each subpage you should have different KW, this way you will all over the SERPS.

    It is important to choose your keywords for every page of content as well as your overall (homepage) keywords because it is not only the home page of your site, but each page of your website that will be indexed by Google and once again, you want the most searched relevant targeted keywords for those pages.

    Now, taiwan spa is very related to taiwan beaches, so why not a sub page all about taiwan spas, this way when people search for “taiwan spa” they can come to your page and then be exposed not just to that page but your entire site! ;-)

    Let me know if this answered your question, welcome to the blog and thanks for the Sphinn! :-)

    [Reply ]

  9. etherealm Says:

    it is very clear now. thanks for the reply! i just subscribed to your feeds. hoping to learn a lot from this weblog. Keep it up!

    [Reply ]

    JR reply on July 30th, 2008 2:06 pm:

    @etherealm
    Thanks!

    [Reply ]

  10. PC-enclosure-man Says:

    I’ve learned alot from this blog and I’ve found that if I write an article around my niche and include anchor texts (in the bio), using the keywords, my site jumps to page 1 on Google, around #6, not back for a couple of articles per week.

    [Reply ]

    JR reply on July 30th, 2008 2:00 pm:

    @ PC
    Isn’t it great, Article Marketing is fantastic!

    [Reply ]

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