Article Marketing is an integral part of Internet Marketing and writing good articles is key to get the the clicks and traffic to your website.

Titles Get Clicks:

You can write brilliant articles but if no one clicks on them then it’s useless. The title of the article is the first hook and your only chance to capture a reader attention.

4 Types of Article Titles:

1. Questions: Questions drive people crazy and are very effective in titles to get clicks.

For example:
Are you Using the Right Internet Marketing Strategies?
Are you Able to Hold on to your Man?
Are you Writing Garbage?

2. Lists: People love lists and steps because they are simple and have the image of providing quick and easy solutions, ie: easy as 1,2,3.

For example:
5 Ways to Promote your Websites
7 Fat Burning Foods
10 Ways to Break Up with Someone
3 Ways you Can Make Money Today.

3. Creating Doubt: This is another great way to get the click and it’s a great hook because it makes the reader doubt what they know and makes them want to find out what their missing.

For example:
Internet Marketing Doesn’t Work
Causes of Acne Breakouts are Not What you Think!
Can you Really Choose the Right Gaming Laptop?
Diets Don’t Work!
Do you Know What’s on your Computer?

4. Sensational Statements: These work great because they capture the curiosity of a reader and create doubt and they just can’t help but click.

For example:
Working at Home is Stupid
Affiliate Marketing is a SCAM
If you don’t Read this Marketing Guide you Won’t Make Money
Everything you Know about Acne is Wrong

Content

1. The Internet audience has a short attention span. Remember that your audience are Internet users and the Internet is all about instant gratification, the quicker and simpler you get to the point the better a read you will provide. Grab a readers attention, make your points and close the deal. Most people do not want to read 5,000 words on “how-to buy a video camera.” 500-900 words make the best article.

2. Deliver what your promised in the title. It is important to stay on point in the content when writing effective articles. Don’t go off on tangents, stick to the subject.

I came across an article once about Cheap Cruiseship Vacations and the author began his article with 1 whole paragraph on how he took this great cheap cruise, but the only problem was he lost his luggage and then he found it, and how helpful the Cruise employees were…

I wondered: Who the f–k cares! AND What does this have to do with cheap cruiseship vacations?

3. Don’t be Verbose. Again, articles that are too long are not effective and you will lose your readers before they make it to your link. Make your points clearly and with as few words as possible. Most main ideas can be delivered in just a few of sentences. Condense! Condense! Condense!

4. Present the Problem/Need and Offer Solutions. Most people read articles online because they have a problem to solve, a need or a want. Give readers a solution, a call to action, provide clear and simple definitions, instructions, steps etc…

I have seen so many articles that do not do this. They give 800 words and not one single concrete way to resolve the original promise within the title. If you’re title is “Laptop Buying Guide”, then I better see a guide, with features and components important to buying a laptop.

Here are 2 examples of articles titled: Laptop Buying Guide. One bad and one good, I’ll let you decide which is which.

Laptop Buying Guide #1
Buying a laptop can be a scary experience. Some stores have great sales and you can save a lot of money. Also there is the Internet where discounted prices are everywhere.

Laptops come in all different models. There are laptops for gaming and laptops for business. The one you choose largely depends on your needs. Some laptops are heavy and some are light. Do you want a heavy laptop or a light laptop?

In general when buying a laptop it is a good idea to look at all the features and decide what you want. For instance, do you want to watch movies on it, if you do you will need to have the right video card and lots of memory. I recommend talking to the salesperson where you want to buy a laptop and making sure that your laptop is right for you. Also, you can talk to your friends that own laptops maybe you can try theirs out and see if you like it.

Laptops have much smaller keyboards than regular computers, this maybe a problem for you. Also the mouse is different on laptops than on PC’s and it may take some time to get used to it.

There are several authorities on laptops that could suggest the best brands and models, like Cnet and Laptop Magazine. These people are pros and they test lots of laptops.

In conclusion buying a laptop can be fun if you get all the information and get the right laptop for you. You can buy a cheap laptop at Joe’s Laptop Shop

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Laptop Buying Guide #2
Processor: The processor of a laptop determines how fast a computer is and the speed is given in GHz. Today the best processor is the Intel Core 2 Duo.

1.73 GHz processor is more than sufficient for everyday work like word processing, spreadsheets, email and Internet surfing.

Memory (RAM): RAM refers to the amount of programs you can run on your notebooks without running into slow downs and causing your laptop to drag. 512MB RAM is the optimal amount of memory and the best option for gaming and 3-D graphics. Laptop Buying Tip: The RAM the laptop supports tells you the most memory you will be able to upgrade to.

Hard drive: When buying a laptop a 40-80 GB hard drive is more than sufficient unless you plan to generate mass amounts of music or data files or you want to install more than one suite like Microsoft Office.

All-in-one design Unless you really need to buy a lightweight laptop, this laptop buying guide recommends choosing one with an internal bay for the optical drive. Simply put this drive lets you to swap in other devices, such as an extra hard drive or a second battery.

Screen size: The screen size dimension of laptops is measured diagonally across the screen. When buying a laptop you don’t want to sacrifice viewing comfort in order to gain portability. A screen larger than 14 inches is best to avoid strain on the eyes. Larger screens or wide screens result in heavier laptops and are more bulky but do provide a more comfortable experience whether you’re surfing the net or watching movies.

Weight: When buying a laptop consider a weight of 5 pound or more. Ultra light laptops, below 4 pounds have cramped keyboards, less speed and memory, usually no CD or DVD drive and smaller screens. If you buy an ultra-light laptop, its performance may be so compromised that after all of the accessories you carry with it are added up (a CD drive, a larger battery, a better keyboard, etc…) it may weigh as much as a regular 5 or 6 lb laptop.

Keyboard: When buying a laptop the keyboard should be full size or it will take some time to adjust. Laptop Buying TIP: Look for the % of full size when looking at the keyboard features of a laptop.

Mouse Options:
Option 1: is a touch screen, which is controlled with finger movements on a pad. Option 2: is a knob feature that lets you control the mouse by moving the finger in only one spot. This feature is harder to adjust and unless you have a preference get the touch panel.Option 3: Best get both a touch screen and knob on your laptop.
Laptop Buying TIP: You can always hook up a standard mouse to your laptop.

Ports: Simply put a port is a specialized outlet on the back of a computer to which a plug or cable connects. (If you’d read the techie definition you would have passed out by now).
The more ports you have the more variety you will have.

This laptop buying guide outlines general features, the brand of laptop is important and should be considered in regard to personal use and budget.

To browse all brands and models of laptop at the lowest prices please visit: Cheap Laptop Computers

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5. Edit for Typos and Grammar. This is pretty self-explanatory. Everyone makes mistakes and typos can happen but, if you’re article is full of misspellings and grammatical errors you look like an illiterate and you will lose all authority.

Tease Them – Don’t Give it All Away:

You want people to get to the end where the author resource box is and where the link to your website will be and you want them to have a reason to click on your link and go to your website.

Make half the points in the article body and leave them at a cliffhanger, or present only a couple of solutions and then offer your link to learn all details. The author resource box will say something like, “Learn the all the steps at: yourdomain.com” or “Learn how to do “all this” with step-by-step instructions at: yourdomain.com.”

If you are writing a buying guide for products your author box can say something like, “You can save a lot of money by avoiding retailers and purchasing your video camera at a super low price at: yourdomain.com.”

Some writers use the method of presenting the steps to solve a problem in a very complicated manner and then in the resource box will say something like, “You must be overwhelmed? Please visit yourdomain.com for a simple solution” or “Is This too Much to Handle, we can do it for you at yourdomain.com.”

This method can work BUT, if you make it too complicated you run the risk of losing your reader before they even get to your link because they think your article is not user-friendly, overly complicated or there is no solution to their problem within it.

Article Submission – |A Better Way

Make sure to check out Unique Article Wizard, the all time best article marketing submission service, that eliminates manual submission and creates unique version of your article for better rankings and stronger backlinks!

Writing is not always an easy task. But, don’t worry all it really takes is some practice and the more you do it the better you will get.

Outsourcing your writing jobs to paid writers is a great option as long is it is cost effective and you can afford it. The fees vary drastically, and can range anywhere between $10 – $50, find out what the best outsource sites for article writing at 24 Best Writing Outsource Resources.

You can learn about the great benefits of article marketing at my post: Article Marketing 101 and the Huge Internet Marketing Benefits and learn more about writing great articles at: 4 Tips for Writing Better Articles on the Web