
Posted by JR in Essential Marketing Lists, Internet Marketing, Keywords and Niches, Search Engine Optimization, Web Site Traffic, Website Tools
As webmasters, we inevitably need to utilize many different tools, whether it be templates, link checkers, website analysis tools, Internet Marketing Strategy tools, logo designers, snippets of code and especially SEO Tools .
Here are some great free Webmaster and Search Engine Optimization Tools. Make sure to subscribe to this post as I will update this list regularly.
Free Niche Site Builders – Allows affiliates to quickly and easily build and maintain multi-page affiliate marketing price comparison websites directly from multiple merchant product data-feeds. AffiliStore 2 has been created using PHP and MySQL and has a simple installation interface.
Gimp 2 – Photo Retouching, Image Authoring, Banner Creator, Logo Maker and lots more! Fantastic!
FreeSerifSoftware – This website offers 5 free softwares, including logo maker, picture editor, 3-D Website Graphics
Favicon Generator – This tool creates personalized bookmark favicons, from your own personal design, which also display in browser tabs and headers. Great for site branding, symbolism and a way for your visitors to easily identify your site in their bookmark list. Fantastic!
Nattyware-Pixie – Website Design Color Picker Tool.
Google Gadgets – Add a variety of gadgets to your websites for your visitors use and pleasure, like weather reports, search, to-do lists and more.
Logo Ease – Simple Logo Maker, very user friendly!
Cool Text Logo Maker – Haven’t used this one, but it looks good.
Logo Design Engine – Make logos and buttons. Has great images, add text, edit font and colors. Very user friendly!
Likno Button Maker – Create custom buttons.
Google Page Rank Widget – Nifty widget to show off your Page Rank on your website/blog with options to add Yahoo and Google Index Stats.
Spring Widgets – You can create an RSS reader with multiple feeds; badges for your profile on social networks such as MySpace, Facebook, and Bebo; countdown application widgets and other cool gadgets for your blogs and websites.
Social Bookmark – All-in-One Button – Create a social bookmark add button for all social sites personalized with your website info embedded.
AddThis – Another social bookmark widget creator that also can be personalized with your website information and logo.
Create Robots.txt – Fill in your parameters and the robots file is generated. This website has complete guides and tutorials on everything robots.txt.
Tiny Url – Make your long links Tiny/Cloak Affiliate ID’s. Great Tool!
Add Me Affiliate Link Cloaker – Affiliate link cloaking tool, allows to select a no-follow tag for the link.
Contact Form Killer – Free tool to add contact forms to your sites
Aweber Free Trial – The best and most popular software to create newsletters, auto responders and website sign up forms for your websites. For email and subscription marketing of your websites.
Backlink Builder – Must Have! This is a great tool! It searches for websites of the niche/theme you specify that contain keyphrases like “Add link”, “Add site”, “Add URL”, “Add URL”, “Submit URL”, “Add Article” etc. Then presents them in a list with hyperlinks, no easier way to build reciprocal backlinks for you websites.
Fast Blog Finder - Fantastic! Searches for Do-Follow Comment Links blogs for the keywords entered. Free version provides 50 results for each keyword.
Free Backlink Checker from SEOPro Must Have! – Let’s face it it’s tough enough to learn SEO but checking backlinks is made easy with this complete and comprehensive backlink checker providing reports including, Home Page PR, Linkpage PR and your anchors, see my detailed review here: Best Free Backlink Checker
Link Assure Reciprocal Link Checker – Check if your link partners are still linking to you.
BRL Reciprocal Link Checker – Check on your reciprocal link partners.
WebConfs Reciprocal Link Checker
Bad Neighborhood Link Checker – Must Have! Find out if your links are dangerous! This tool will scan the links on your website, and on the pages that your website is linking to, and flag possible problem areas, such as bad neighborhood sites and sites that have been penalized by Google.
Google Webmaster Tools – Must have! See how Google views your site, including, index pages, crawl stats, robots.txt and sitemap validity and more.
Yahoo Site Explorer – Must have! Yahoo webmaster tools. See how your site is indexed in Yahoo and view all backlinks Yahoo has for your site. Google does not update backlink information often, but Yahoo does! See all your backlinks by site and number.
MSN Webmaster Tools – See how your site is indexed and crawled in MSN search engine.
Google Analytics – Check your site stats, visitors and traffic. Complete Reports – Must Have!
Stat Counter – Check your sites stats, visitors and traffic. Some prefer Statcounter over Google Analytics, I personally do not. The free version limits your traffic count and then you have to pay when Google Analytics is always free.
Google Data Base Checker - Check your websites in the 700+ Google Databases
Google Alerts - See if your site is mentioned. Enter search parameters, like your site name or KW and Google automatically sends you alerts when there are new Google results for your search terms. Alerts with results from news, blogs, videos and gourps.
SEO Rank Checker – Monitor website rank
PR Checker – Domain Page Rank Checker, also has a nice widget to show off your rank on your websites. Good Tool!
Multi Rank Checker – Multiple domain page rank checker, allows you to check several domains at once.
Website Grader – SEO tool that measures the marketing effectiveness of a website by giving you a grade. Great Tool!
GoLexa – Complete Page & Site Analysis – For your sites and competitors – Must See!
Blog Juice Calculator - See how much juice your blogs and competing blogs have. Must have for bloggers!
Keyword Spy – See what KW your competitors are using and tells you the exact terms and phrases that are driving the most traffic to your competitors’ websites. Great Tool!
Compete Site Analytics – In-depth analysis to compare the growth of two or more websites. Great Tool!
Touch Graph – Reveals the network of connectivity between websites as per Google.
Index Rank Website Growth Analysis – Uses a scale of 1-10 to determine indexing rate of a website which helps to determine its growth. Must Have!
Xinu Returns - Check your sites PageRank, Backlinks, Indexed Pages and Rankings in popular search engines, social bookmark sites, technorati and more. Great Tool!
Conduit – On demand website syndication that builds traffic and revenue.
Meta Tag Analyzer – Analyzes the Meta Tags of your site and identifies problems and fixes for SEO. Good One!
SEO Toolbar for Firefox – SEOBooks live toolbar for firefox that shows all pertinent SEO info for whatever site you are viewing, like highlighting no-follow links and pages, page rank, number of index pages in major search engines, site age and lots more. Must Have!
SEO Quake Toolbar – Similar to the Firefox SEO Toolbar, shows pertinent SEO and Internet Marketing information and is available for Firefox and Internet Explorer. Must Have!
Here are some excellent Internet Marketing tools from MSN Labs.
MSN – Online Commercial Intention - Predict a customer’s intension to buy, sell, or complete another kind of transaction based on her search queries or recently visited URLs.
Explore MSN – Analyze publisher website content and its audience to provide advertisers insights for ad placement and targeting.
MSN – Search Volume Seasonality Forecast – Forecast the seasonality patterns of search queries.
SEO Book Free Keyword Suggestion Tool
Word Tracker Keywords Free Trial
Keyword Discovery – Free Trial
Google Adwords Keyword Tool – Gage KW searches and competition in Google Adwords.
Google Adwords Traffic Estimator – Shows the estimated cost per click for selected KW. This one is good if you do not yet have a Google Adwords account and just want to know how much your KW are costing.
Long Tail Adwords – Quickly see the Long Tail Adwords and Keywords you could be missing out on.
My Design Award – This site gives awards for best website design, they also get lots of traffic and views of your site, and you also get a nice backlink!
Twitter – Create a profile for each of your webwesites and follow some people
LinkedIn – Create a profile and add your websites
MyBlogLog – Create a profile and add all your websites and blogs, join groups and add contacts!
Social Marker – Add your sites/content to over 65 Social Bookmark/Web 2.0 Sites from one browser window – Must Have!
Claim your Blogs @ Technorati - Add your blogs to Technorati and set automatic pinging for whenever you update.
Have you ever seen how your site looks in different browsers? Especially in Internet Explorer? You might be surprised at what you find.
Different browsers display sites in different ways due to code issues, and IE is just a bug fest with its constant problems with frames and CSS display. Use the tool below to get screenshots of how your site looks in over 65 browsers and then use the hack codes to make changes accordingly.
Browser Shots – Screenshots of how your site looks in over 65 browsers.
Internet Explorer Website Browser Display Fixes – Very simple and easy to use guide.
Comprehensive Guide to Fix Display Issues in most Browsers – Provides Hack Codes to add to your sites which will solve display problems in most browsers. Made for webmasters who have some understanding on how to edit and add code to their sites.
Net Mechanic - This site has a lot of information that is worth reading on Browser Display Issues. Provides a free trial of their HTML Box Tool, which will fix these issues.
If you have any tools that you would like me to add to this list, please contact me or leave a mention in comments.
Thanks!
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This is a very complete list JR, thanks for sharing this!
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Thanks for all this info, I have added the page to my bookmarks so that I can refer to this infomation again in the future.
Hi JR,
I have so many of your pages indexed on my computer, I might as well be your FTP client. I have bought several products through your links lately, and that tells me the awesome power of authority sites.
I have a question about link cloaking. Many of the affiliate teachings suggest that you don’t want Google to know, (nonetheless the readers) to know it’s an affiliate link. So you offer above in your list a couple of ideas, which are fine for hiding from the readers, does it do the same with Google or is that as important?
Finally, I hear we are to indicate that the links are in fact affiliate. Is cloaking then still a good thing to do?
THANK YOU for any help you can offer.
Harmony @ New Green Gadget´s last blog ..Crank Flashlights – Wind up the Light
Follow Me on Twitter @: imstrategies
@ Harmony
I never cloak my affiliate links, while many marketers do. I do not because I suspect that sales may get lost because of this as I have heard from others. I think one of the main reasons that marketers cloak is to hide from Google so that the site, if it has a lot of affiliate links does not appear as an affiliate site, again, for me a better alternative is to add a lot of fresh and original written content along with the affiliate stuff, and Google is perfectly fine with that.
Cloaking is something that most people need to check out for themselves and decide.
You do not have to tell people that your links are affiliate links, that is totally up to you and depends on the situation. You might be thinking about the new FTC rules about paid reviews of products, which does not apply to affiliate sites, exactly, you can learn more at this post: New FTC Rules.
JR
I see you mention using the tiny url above. Do you do that?
Thanks for this. That is exactly what was taught was not to let Google know it was an affiliate site. In my readings (hours of them) I have discovered that what you say it true, the minute you redirect, the redirects can become prey to someone else. If your site is ANY example, I would say content works.
Also, re the New FTC rules, thank you. I do need clarity on that. Will follow through.
JR, do you have other sites that you build this much content into, or do you also employ sites with say 10 pages for affiliate sites? Or, as seems extremely poplular…the one page mini site review?
Thank you again for your time. I am an avid fan.
Harmony @ New Green Gadget´s last blog ..Crank Flashlights – Wind up the Light
Follow Me on Twitter @: imstrategies
@ Harmony,
Thank you and welcome to the blog!
Tiny URL is useful for somethings, like for putting links in Twitter messages, since they give you a limit on the number of characters in the message. This site is for my readers as opposed to being a money site, so it has the most content. My affiliate sites overall have less content than this one, BUT, I usually try to balance the affiliate pages and the content pages equally, seems to work best, at the least my affil sites have about 20 pages of original text content.
I have never tried those mini review sites, only because just never got around to them, though I have heard a lot that those sites are very thin and not usually favored in the SERPS by Google. If I was to do a mini review site, I would add some other articles to it, especially since they often constitute a thin affiliate sites, as they are built by afffiliate sites.
I will venture one more question and a comment
This site may not be considered affiliate, but I have clicked from here and bought a few items over the past few weeks, because of the content, and the email exhange we had where you answered a couple of questions. So, my point is: it would seem to me that the conversion ratio of this site, although only one, would be much higher due to the incredible and authority ranking content.
My question would be then…when you speak of balancing the pages…an affiliate page does not need to be seperate really, right?
Meaning, if you weave the products into the text, that too is Aff. Mktg
Or for your other sites, do you provide a review or state a problem and a solution and make it about one product or series of products.
Finally, I promise to leave you alone ….(wink wink) if you promise to quit offering so much great material to learn from!
Harmony @ New Green Gadget´s last blog ..Crank Flashlights – Wind up the Light
Follow Me on Twitter @: imstrategies
@ Harmony
LOL, no problem, ask away and thank you for your purchases.
Yes you are exactly right, balancing is very common. On this blog I have my affiliate banners in the sidebar, sometimes I will add affil links within the post for a product I am speaking about or recommending and then I have affiliate sites, like BANS (Build A Niche Store), those are where there are the full affiliate pages, like the eBay auction listings and then separate content pages. It really depends on the site and the platform I am using. I have several blog Wordpress money sites where I have Adsense within the content, that is still affiliate marketing.
So yes there are many ways to affiliate market a site, and many ways to add those links to the site and structure the site itself, really it depends on the audience, the affiliate products and also the platform. But a site can be an affiliate site, no matter how the ads are displayed and they should be interchanged appropriately for the particular site itself since not all placements will be right for all sites.
You would think that this site would make more money than any other, because it has built up a lot of authority and has a large readership, however, it is my least money maker, in fact, BANS makes the bulk of my monthly income. The reason for this is that this blog caters to marketers, who are not big buyers for the most part, and also because it is so content focused that that is its main purpose and I have not yet built a list, which is usually the main money source for flagship marketing sites like this.
On the contrary, my BANS and other affiliate sites are getting most of the traffic from the search engines and that is the traffic that buys, especially for BANS because they are product stores and I am targeting money keywords, like buy something, cheap something and other of the like.
Very helpful indeed. Funny I had read that the BANS sites were not producing much anymore and overused. But I guess it doesnt matter because Ebay took a look at my site listed here, and sent me a decline.
REJECTION I think I should write an ebook on Ebay rejection.
My understanding is that BANS is limited to Ebay but I remember seeing it in the scores of stuff I have read here…so i will go to those posts and refresh. No doubt, you will hear from me there.
Again thank you JR.
Harmony @ New Green Gadget´s last blog ..Crank Flashlights – Wind up the Light
Follow Me on Twitter @: imstrategies
@ Harmony
Many BANS users lost rankings and their sites died in Google because they were just very thin affiliate sites, all they added were the store pages without any written content and that is against Google’s Webmaster TOS, whether it’s BANS or not. From their viewpoint, why should they present their users, the searchers, with sites that just mirror what is allready on the merchant’s site without any additional value. That is the reason I always add at least as much or even more content pages than store pages to my BANS sites or any platform I use to build affiliate sites.
I am not sure why eBay rejected your site, they have recently changed their payout to pay for quality traffic so that could be the reason, they are looking for the overall traffic levels of the site as well as precise targeting for the products that are sold on a site as related to the overall content of the site.
Oh I see. so it’s the same thing: you must have relevant content. To be honest, I feel the same when I am on a search engine. I get the reason for the guidelines. Well I should take a look at that then as I understand they are very easy to use…with Ebay of course. I am accepted my many others, incl pepperjam and such. Can i use those with a BANS site? Well don’t bother answering, I can do my research on that. I have taken enough time! IF you ever need inspiration for a new post though…I am happy to supply the relevant topics…:-)
Harmony @ New Green Gadget´s last blog ..Crank Flashlights – Wind up the Light
Follow Me on Twitter @: imstrategies
@ Harmony
I always need inspiration for posts, and I think you may have given me several. Yes you can use any other monetazation for BANS sites, it’s your site, you can do whatever you want with it. I use Adsense, CJ, Pepperjam and other venues to monetize my sites and I just love BANS, it is how I learned affiliate marketing and started making a full time income. You can even ignore the eBay portion of BANS and use it to easily build any kind of site you want, as it is super easy to use and build sites with.